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Inside Peter Reed - Meet Head of Sales EMEA Riccardo Ronconi

03 June 2016

Being the busy people we are at Peter Reed International, it's hard to find the time to catch-up with the 'movers and shakers' of the linen world. However, we grabbed 10 minutes with Head of Sales EMEA Riccardo Ronconi and quizzed him on all things Peter Reed and more... 
Head of Sales EMEA - Riccardo Ronconi
How did you first learn about Peter Reed?
I was export manager at Frette in charge for UK market among others, I first learnt about Peter Reed in Harrods

What is your role at Peter Reed?
I am head of sales EMEA

What excites you most about Peter Reed?
We have a mission in Peter Reed : increase our client's quality of life by having the perfect sleeping experience.

Before working at Peter Reed, what was the most unusual or interesting job you’ve ever had? Teacher in duo with my wife at Tafe College in Perth, it was like a situation comedy in between the two of us.

What would you do (for a career) if you weren’t doing this?
I can't really say, I grew up in textile all my life being of a 3rd generation in the field, it was a natural choice. I'd liked to fly airships thou...
Do you have a favourite newspaper, blog?
http://www.thisiscolossal.com/ 

What’s one thing you couldn’t live without?
Music

Where is the best place you’ve travelled to and why?
India. the first time was a shock, then it got under my skin for the tremendous differences you find. And there is Beauty everywhere...

What would you most like to tell yourself at age 13?
Don't rush!

Do you have a favourite quote?
Life is a state of mind (from "Being There", 1979)

What is the best book you have ever read?
so many…London Fields by Martin Amis, The Calcutta Chromosome by Amitav Ghosh just to mention a couple

Tell us something about yourself that would surprise us?
When younger I was used to crash the annual Italian Oscars party with my wife and friends, black tie.

What is on your wish list for the next 10 years with Peter Reed?
Worldwide recognition, a strong team confident in achieving great successes.
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