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Inside Peter Reed - Meet International Sales Manager Ismail Ali

10 June 2016

On a recent visit to Peter Reed Textile Mill, we managed to catch-up and grab 10 minutes with International Sales Manager Ismail Ali (Ishy to his friends).

Ismail Ali - International Head of Sales

How did you first learn about Peter Reed?

I first discovered Peter Reed while working at Harrods, and noticed it was one of the 4 big luxury linen brands there.


What is your role at Peter Reed?

I am an International Sales Manager, so I look after a number of sales accounts across the world.


What excites you most about Peter Reed?

The fact that it has so much potential, as a brand with so much history and heritage. The amount of stories that are contained within this company are amazing, and it’s quite exciting to tell the world about Peter Reed.


Before working at Peter Reed, what was the most unusual or interesting job you’ve ever had?

I would say the most interesting job I’ve ever had was working in an art gallery. I used to sell artworks for several thousands of pounds. It was interesting because less fortunate people would always try to steal the artwork! So it was a mini case of cops and robbers, on the lookout for thieves who wanted to pilfer a painting or two. In one case, a rather drunk gentleman tried to sneak a sculpture under his shirt out of the gallery, but he ended up falling down the stairs, losing his trousers and underpants in the process, then running out of the store naked, to be caught by a police officer outside!


What would you do (for a career) if you weren’t doing this?

That’s a difficult one, I always wanted to be a pilot or train driver when I was a child. But now, my dream job would be either working in F1 motorsport, or having a job where I create something with my hands, like watchmaking or jewellery.


Do you have a favourite newspaper, blog?

I get all my news snippets from BBC News, and for a newspaper I generally go for the Times.


What’s one thing you couldn’t live without?

My wife haha! (She didn’t pay me to say that!)


Where is the best place you’ve travelled to and why?

I’ve travelled all around the world, but for me, nothing beats the Lake District right here in the UK. Some absolutely jaw dropping scenery, but with that beautiful English restraint. It really is a gem, and so easy to get to.


What would you most like to tell yourself at age 13?

Work harder at school, and never EVER give up on chasing your dreams. Oh, and don’t try to be the cool kid at school. Just be yourself.


Do you have a favourite quote?

I’m not a one for quotes, but I’m quite a devout Muslim, so the Qur’an is full of wonderful verses. I get a lot of inspiration and hope from there.


What is the best book you have ever read?

I love anything written by Bill Bryson. One of my favourite reads is The Accidental Apprentice by Vikas Swarup.


Tell us something about yourself that would surprise us?

I used to develop computer games when I was younger in my bedroom, and have sketchbooks full of games and designs that I used to obsess over!


What is on your wish list for the next 10 years with Peter Reed?

I want Peter Reed to become a globally recognised luxury brand, and to be able to say to people, I had a hand in developing it!